EXPOTECHNIK

"Feel the drive" – this is the claim that the Expotechnik Group used at the IAA International Motor Show in Frankfurt implement its first stand for Webasto AG.

Taunusstein/Frankfurt am Main, 26 September 2011. "Feel the drive" – this is the claim that the Expotechnik Group used at the IAA International Motor Show in Frankfurt implement its first stand for Webasto AG. As a global supplier to the automotive industry, it is Webasto’s compelling emotional concept that makes the brand values of the company a tangible experience. The Expotechnik Group used the 800 square metres to create an experience-oriented, modular stand design, which allows visitors to immerse themselves in the Webasto brand world and bring the diverse product range of mobile applications closer to them. The scenographic staging of the stand space generates strong images that allow for an experience-oriented customer approach. The power of innovation, customer orientation and commitment to quality are reflected in the presentation, as well as in the long-standing tradition of the company.

Founded in 1901, Webasto AG has more than 75 years of experience in the automotive industry. The internationally-operating supplier manufactures and develops convertible, roof and body systems as well as heating and air conditioning systems. For further information, visit www.webasto.com.